BOOST Digital Marketing enhancements for independent schools
We have grown our team and are excited to bring in digital marketing specialist Chris Morledge, along with Ronalyn, Mary and Jo, who together have over 25 years' worth of experience running very successful digital campaigns.
- For NPTC Group of Colleges they brought in - over a six-month period - 4,936 extra submissions (course enquires, online enrolments etc).
- For Wrekin College they brought in 231 extra submissions (enquiries, admissions forms and event registrations).
Enhancement 1: BOOST Landing Page
To improve parent/student experience, we create a ‘digital experience’ which lets the parent/student access materials on their phones through a purpose-built landing page for each independent school.
The parent/student would scan a QR code using their phone to access the school’s bespoke landing page.
This moves the experience from offline to online, using a high converting landing page to encourage parents to contact the school.
Schools get:
- a single landing page for their school
- BOOST case studies (can also have video studies for digital marketing campaigns)
- why choose [school name]
- Headteacher quote
- independent school videos
- admission information.
Clear 'Call To Actions' (CTAs):
- book a tour
- download prospectus (if available)
- register interest
- open day registration form.
This would run along with the BOOST campaign and can be extended. We can also produce weekly/monthly reports detailing usage and which CTAs actioned etc.
The landing page runs alongside the digital enhancements below.
Enhancement 2: Increase Reach
To increase the reach of your independent school, we would run adverts on Facebook and/or Instagram, to reach 1000's of parents within your target area, including UK and worldwide.
This includes:
- design of digital assets based on the BOOST campaign
- set up the campaigns in Facebook & Instagram
- manage and optimise the campaign each month to increase results
- ad spend and 20-40 postcodes included
- reporting on campaign performance.
This would run for a minimum of 3 months, but for as many months as the client wishes
Enhancement 3: Always on Campaign
Here we run a BOOST digital campaign across one or more of the Paid Marketing channels such Google Ads, Meta Ads or Bing Ads
The idea would be to capture ‘intent’ based parents within your area who are actively looking for schools using search tools like Google. Including UK and worldwide.
This would be an ‘always on campaign’, meaning it would run for 12 months of the year (with low season running cheaper than high season). An always on campaign will perform much better than a campaign you only run for short periods of time.
Campaign would include:
- keyword research and campaign setup
- advert and asset creation based on BOOST campaign
- monthly campaign management
- monthly reporting
- ad spend and 20-40 postcodes included.
Enhancement 4: Bespoke Campaign
A bespoke campaign, geared around your strategic marketing outcomes, including SEO, ads, video, landing page, email automations etc. Including UK and worldwide.
From day one, working with Ronalyn, Jo and the team has been effortless. They immediately understood our goals, audience and wider marketing strategy.
Each month we receive a clear, easy-to-read report in Google Looker Studio, which summarises key performance data and connects our advertising results with our existing Google Analytics insights. This has been invaluable for internal reporting and gives us complete visibility of our overall performance. I can check campaign data at any time, see the raw numbers myself and use these insights confidently in meetings with senior management.
The team has been an absolute pleasure to work with, and we look forward to continuing our partnership with them in both advertising and website development. Thank you!”
