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Church or Faith School Parent/Pupil Case Studies: using parent and pupil voice for reputation marketing and demonstrating your school faith 'in action'

These Case Studies can be used:

  • as an integral part of our 3-Step Plan to increase pupil numbers (click here for more information)
  • on websites as 'Parent Stories' and 'Pupil Stories' links
  • as Case Studies to hand out at parent open days (handed out by the parents featured in the studies)
  • in a digital/printed prospectus
  • to send to existing parents to show the whole school offer and sustain profile
  • as part of your Parental Engagement Strategy
  • in press releases
  • on posters in the local community
  • for Ofsted to show parent opinions and pupil outcomes
  • to recruit governors and staff

The below is only a small selection of our Case Studies.

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Helen Brown, Headteacher St Aidans's Catholic Primary School
This very different 'parent and pupil' case study approach, has helped our school stand out from others. It is a fantastic marketing tool that is uniquely showing prospective parents just what a school really does for its families. And, by showing that, has put the 'heart' into our marketing. These studies will also be used to further engage parents in working with, and supporting, our school.

I was also particularly impressed with how they managed to highlight our Christian ethos throughout the literature. Working with Andrew and his professional team was a delight. I would definitely recommend him to other schools wanting to raise and sustain their school profile, as well as having innovative parent engagement tools.
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