Parent/Pupil Case Studies: using parent and pupil voice for reputation marketing

These Case Studies can be used:

as an integral part of our 3-Step Plan to increase pupil numbers (click here for more information)
on websites as 'Parent Stories' and 'Pupil Stories' links
as Case Studies to hand out at parent open days (handed out by the parents featured in the studies)
in a digital/printed prospectus
to send to existing parents to show the whole school offer and sustain profile
as part of your Parental Engagement Strategy
in press releases
on posters in the local community
for Ofsted to show parent opinions and pupil outcomes
to recruit governors and staff

The below is only a small selection of our Case Studies.

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Click here for research that proves a parent's major influencer is another parent

Click here for what Heads say about using Case Studies in literature

Caroline T-Walmsley Headteacher, Kingsway Infant School

These parent and pupil case studies are perfect for parent open evenings and to give to potential new parents. Parents love the new brochure and posters. They answer questions some parent would be worried about asking on a school tour.

These case studies champion the link between school and parent. They help parents to fully understand what a school offers and encourage parents to have an ongoing dialogue with the school. They help to breakdown any parent/pupil-school barriers and stop any ‘us and them’ thinking.