Independent Schools
OFSTED praise Stoneworks Education Ltd 'Starting School Storybook'
The OFSTED team reviewed our transition arrangements and notes the book produced by Stoneworks Education Ltd. They said that the illustrations and ideas within the book were exemplary, enabling children to be prepared for joining the school.
Russell Hinton, Head, The Brier School
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We have been working with the team for over a year on our Google Search and Display advertising.
From day one, working with Ronalyn, Jo and the team has been effortless. They immediately understood our goals, audience and wider marketing strategy.
Each month we receive a clear, easy-to-read report in Google Looker Studio, which summarises key performance data and connects our advertising results with our existing Google Analytics insights. This has been invaluable for internal reporting and gives us complete visibility of our overall performance. I can check campaign data at any time, see the raw numbers myself and use these insights confidently in meetings with senior management.
The team has been an absolute pleasure to work with, and we look forward to continuing our partnership with them in both advertising and website development. Thank you!”
Marina Grane, Digital Marketing Lead
NPTC Group of Colleges -
I receive many marketing emails – and for once, the one from Stoneworks hit the spot! Our best form of Marketing at St John's College is definitely our students and parents – we receive so many enquiries and visitors through word of mouth recommendations, and referrals. So for me, using parents and students to help us promote the benefits of an independent school through case studies made good sense.
Working with Stoneworks was easy. After identifying the issues we wanted to address and selecting the case study subjects the interviews took place. The results were excellent: the articles were very well-written, and each told a personal story that many other parents will relate to, I'm sure. The photographer was so friendly she had all the pupils in fits of giggles – making for wonderfully natural photographs, which complement the case studies perfectly.Miss Clare Young, Head of Marketing and Development
St Johns College -
Stoneworks Education produced a BOOST 3-Step Plan for us to increase our school profile in the community.
We have A3 ‘case study’ posters with QR codes on them. Once scanned, the QR codes take students and parents to the seven full story case studies on our website. We have distributed the posters around the local community in corner shops, supermarkets, libraries etc.
The studies are also repeated in the new prospectus we have from Stoneworks.
The case studies say what we couldn’t, i.e. what a student or parent really feels about our school and more importantly, what fantastic outcomes they have had i.e. going to Uni or becoming an apprentice etc.
Its such an innovative approach, to use student and parent voices to raise the profile of the school. A student or parent’s major influencer is another student or parent, so it makes a lot of sense to use these voices. The literature has proven to be very impactful.
I’d recommend that schools who need to raise their profile get in touch with Andrew and Stoneworks Education. They have lots of great ideas and have been around for a long time. I’d definitely recommend the Boost 3-Step Plan too.
Corrina Batteson
Deputy Head, Kingsmead School