Ricky Leigh
What a fantastic idea to use family stories to market the school. We held an open day recently and the reaction to the prospectus, case studies and posters was tremendous. Parents loved the literature. I also had a short time to get it all developed, and they met my tight deadline. Andrew would remind me if I was behind on anything.
The area we cater for is largely rural. It’s a large area to cover, and that is why I think the posters are a great idea. We will be changing them monthly. We have four case studies, so that’s four posters, which is four months of coverage, covering the rural community. In a month, parents could see the posters up to 100 times. Each month we will change the posters.
It isn’t the school talking about itself, its parents praising the school. We want to stand out as different, and I think this approach suits us very well.
I’d recommend that if a school is low in numbers or wants to review their approach to marketing their school to parents, that they talk with Andrew and his team.