BOOST: an affordable plan that increases independent school profile and pupil numbers
"Our best form of Marketing at St John's College is definitely our students and parents – we receive so many enquiries and visitors through word of mouth recommendations, and referrals. So for me, using parents and student stories to help us promote the benefits of an independent school through case studies made good sense." Claire Young, Head of Marketing and Development, St Johns College.
Office for National Statistics and EPI forecast UK pupil numbers to fall by 13%-24%.
BOOST is a strategic and proven 3-Step Plan that has been very successful at boosting school profile, pupil numbers and school budgets.
Don't take our word for it:
- we can put you in touch with Heads who have used BOOST and are happy to talk with you
- watch three primary Heads here, talk about how BOOST has helped them increase enrolment by 33%.
NEW: Digital marketing enhancements
See here our new digital marketing enhancements , extending reach and message.
We have grown our team and are excited to bring in digital marketing specialist Chris Morledge, along with Ronalyn, Mary and Jo, who together have over 25 years' worth of experience running very successful digital campaigns.
- For NPTC Group of Colleges they brought in - over a six-month period - 4,936 extra submissions (course enquires, online enrolments etc).
- For Wrekin College they brought in 231 extra submissions (enquiries, admissions forms and event registrations).
Getting the word out: the BOOST 3-Step Plan
A student and parent's most significant 'influencer' is another student or parent. We capture positive student, parent and family experiences in 'full story' case studies or video studies, and share them in a way - via digital marketing, social media, online and printed literature (if you market to the local community) - that speaks directly to students and parents: making your independent school their first choice!
In 23 years we have written over 1,500 family case studies for UK schools.
Free stuff
We offer free literature updates forever, free ongoing support throughout the life of the campaign and are happy to split costs over two financial years.
Your next step...
- Click here to book a 'no obligation' BOOST virtual meeting: and learn how to increase your independent school's enrolment and budget.
If you aren't ready for a meeting, why don't you request a BOOST samples pack to see how it could work for your school.
Working with Stoneworks was easy. After identifying the issues we wanted to address and selecting the case study subjects the interviews took place. The results were excellent: the articles were very well-written, and each told a personal story that many other parents will relate to, I'm sure. The photographer was so friendly she had all the pupils in fits of giggles – making for wonderfully natural photographs, which complement the case studies perfectly. I now have five real-life case studies that I will use to help promote our Junior School, and next year I will be looking for volunteers in our Senior School
